Pivot2First

Episode 6: James Whitelock on Rethinking Recruiting Marketing

April 25th, 2022  |  27 mins 5 secs

marketing, recruiting

After the Great Resignation, employers have to rethink their recruiting marketing strategies. More than ever before, candidates are looking for companies that align with their values and lifestyles. Thus, employers are incentivized to build and maintain a good reputation through reviews on websites such as Glassdoor and Indeed. This poses the risk of hyper-focusing on appearances instead of spending time developing positive interactions with potential and current employees.